Emerald Coast HD® Staff
Administration
GUS
OWNER, OPERATOR
Name GUS
Title OWNER, OPERATOR
CRAIG
GENERAL MANAGER
Name CRAIG
Title GENERAL MANAGER
SARAH
DIRECTOR OF OPERATIONS
Name SARAH
Title DIRECTOR OF OPERATIONS
TIM
CONTROLLER
Name TIM
Title CONTROLLER
DAN
FACILITY MANAGER
Name DAN
Title FACILITY MANAGER
DIONNA
LITTLE BIT OF EVERYTHING
Name DIONNA
Title LITTLE BIT OF EVERYTHING
Dionna, or “Stax” is known as our Jack of all Trades around the dealership. Dionna got her Motorcycle Endorsement on Valentines Day of 2019 but doesn’t currently ride due to letting her son trade in her Sportster for his Dyna. Dionna got interested in Harley-Davidson when her and her best friend made a pact to get Harley’s and travel the US. They never got to take that trip but she’s okay with that because her love for working here at ECHD is pretty big in itself. She loves how ECHD is so community driven, helping with Hurricane reliefs, bikes for kids at Christmas, Military personnel, etc. Dionna’s best advice she can give is “If you can’t dazzle them with brilliance, baffle them with bullshit.”
JOE
ACCOUNTS PAYABLE
Name JOE
Title ACCOUNTS PAYABLE
JAMES
GRILL MASTER
Name JAMES
Title GRILL MASTER
JESS
RECEPTIONIST
Name JESS
Title RECEPTIONIST
Motorcycle Department
Geoff
DIRECTOR OF SALES
Name Geoff
Title DIRECTOR OF SALES
JIM
GENERAL SALES MANAGER
Name JIM
Title GENERAL SALES MANAGER
GENE
SALES MANAGER
Name GENE
Title SALES MANAGER
WILL
FIT SPECIALIST
Name WILL
Title FIT SPECIALIST
CLAY
FIT SPECIALIST
Name CLAY
Title FIT SPECIALIST
ALEXANDER
FIT SPECIALIST
Name ALEXANDER
Title FIT SPECIALIST
DAKOTA
FIT SPECIALIST
Name DAKOTA
Title FIT SPECIALIST
ZACK
FIT SPECIALIST
Name ZACK
Title FIT SPECIALIST
Service Department
SAM
SERVICE TECHNICIAN
Name SAM
Title SERVICE TECHNICIAN
HARRY
SERVICE TECHNICIAN
Name HARRY
Title SERVICE TECHNICIAN
BRIAN
SERVICE TECHNICIAN
Name BRIAN
Title SERVICE TECHNICIAN
WORM
SERVICE TECHNICIAN
Name WORM
Title SERVICE TECHNICIAN
Worm, that’s what we call him! Worm has been on two wheels for over 5 years and currently rides a 2017 FXDL. Worm got interested in Harley-Davidson through his dad and his grandfather, and has always loved motorcycles since growing up. Worm’s best advice to give is to “ALWAYS wear your helmet”
TRAVIS
SERVICE TECHNICIAN
Name TRAVIS
Title SERVICE TECHNICIAN
DAVID
SERVICE TECHNICIAN
Name DAVID
Title SERVICE TECHNICIAN
SAM
SERVICE TECHNICIAN
Name SAM
Title SERVICE TECHNICIAN
Parts Department
ZANE
CUSTOMIZATION SPECIALIST
Name ZANE
Title CUSTOMIZATION SPECIALIST
Zane currently rides a 2017 Dyna Street Bob and has been riding for 5 years. Zane got interested in Harley-Davidson through his dad who was a certified Harley tech for 30 years. Zane’s favorite H-D motorcycle is a 1971 FX Super Glide. A fun fact about Zane is that his Spirit Animal is a cat!
SHORTY
CUSTOMIZATION SPECIALIST
Name SHORTY
Title CUSTOMIZATION SPECIALIST
TOM
CUSTOMIZATION SPECIALIST
Name TOM
Title CUSTOMIZATION SPECIALIST
NOEL
CUSTOMIZATION SPECIALIST
Name NOEL
Title CUSTOMIZATION SPECIALIST
JIMBO
SHIPPING & RECEIVING
Name JIMBO
Title SHIPPING & RECEIVING
MEL
TRANSPORTATION SERVICES
Name MEL
Title TRANSPORTATION SERVICES
Mel is the king of transportation around here so you’ll either see him delivering your new bike or picking your current bike up for service. When he’s not driving an ECHD truck you can catch him cruising around on his 2021 Road Glide Special and spending time with his family. His spirit animal? A wolf because they’re unpredictable. They’re also known for their loyalty, teamwork and freedom which we think fits Mel pretty darn well.
MASON
LITTLE BIT OF EVERYTHING
Name MASON
Title LITTLE BIT OF EVERYTHING
TYLER
PORTER
Name TYLER
Title PORTER
ADDISON
PORTER
Name ADDISON
Title PORTER
Motorclothes® Department
PAIGE
GENERAL MERCHANDISE MANAGER
Name PAIGE
Title GENERAL MERCHANDISE MANAGER
ARIEL
GENERAL MERCHANDISE
Name ARIEL
Title GENERAL MERCHANDISE
BEE
GENERAL MERCHANDISE
Name BEE
Title GENERAL MERCHANDISE
JACKIE
GENERAL MERCHANDISE
Name JACKIE
Title GENERAL MERCHANDISE
RIKKI
GENERAL MERCHANDISE
Name RIKKI
Title GENERAL MERCHANDISE
Riding Academy
DAVE
RIDING ACADEMY COACH
Name DAVE
Title RIDING ACADEMY COACH
KEITH
RIDING ACADEMY COACH
Name KEITH
Title RIDING ACADEMY COACH
CHRIS
RIDING ACADEMY COACH
Name CHRIS
Title RIDING ACADEMY COACH
DAWN
RIDING ACADEMY COACH
Name DAWN
Title RIDING ACADEMY COACH
RONNIE
RIDING ACADEMY COACH
Name RONNIE
Title RIDING ACADEMY COACH
Finance Department
JILLIAN
FINANCE & INSURANCE MANAGER
Name JILLIAN
Title FINANCE & INSURANCE MANAGER
Marketing
